In today’s online marketplace, developing a strong marketing strategy for your small business can seem difficult. Working with limited time and minimal resources, it can be challenging to find the right platform to help you connect with your audience. While marketing via social media may seem like the obvious solution, learning to use these platforms can be time-consuming. To help you find the right methods for your business, here are 3 online marketing hacks for small businesses.
1. Start blogging. No matter what goods or services company provides, blogging remains one of the most effective online marketing strategies for small businesses. Blogging allows your business to provide customers with informative content that can be shared on various social media platforms to lure traffic to your website. With properly optimized content, your business can quickly establish itself as a field expert.
By blogging just twice a week, you can dramatically increase the visibility of your website. The more frequently you blog, the more likely it is that search giants will produce new traffic to your site. By taking care to generate content that is useful and relatable without being too salesy, you may even be able to convert some of this new traffic into profitable leads.
2. Get on social media. While it may take a little time to learn how to navigate various social platforms, the results can make it worth your while. Start by analyzing what types of customers would be interested in your product. Once you have identified these demographics, you can choose a social platform that allows you to connect with them.
After you create an account, take some time to build a presence. This means sharing relevant (and timely) posts from your blog, joining discussion groups and engaging the online community. Remember that in order to be successful, your social media efforts need to be consistent and helpful.
Once you have built a firm following on the site, rev up your marketing efforts by hosting contests or giveaways using your branded gear. You can also publicly support local charities or charitable organizations that somehow relate to your business. Not only is this great press for your company, but the organization will likely be willing to publicly acknowledge your business on its page as a sponsor or donor.
3. Build a better site. If your website is not getting the traffic you think it deserves, it may be time to take a hard look at your website. Start by evaluating your domain name. It should be short, sweet and easy to remember. It should also tie back to the product or service your business sells in a relatable way. If you find that your domain name does not meet these criteria, it might be time to consider a new one. Before you register a new name, take some time to shop around for the cheapest domain name registration you can find.
The next step is to revamp the graphics on your webpage. As your online storefront, your website needs to be as clean, sleek and intuitive as possible. Consider enlisting the help of a professional web designer to get your page looking exactly the way you want it to.
When it comes to marketing your goods or services online, it is important to have a solid strategy. These 3 online marketing hacks can have your small business well on its way to generating traffic like never before.